COLUMN — “Blacks At Xbox:” Great Community. Not-So-Great Marketing.

"Black At Xbox" Logo

By Paul “Tru1P” Holston | @Tru1P | 5:30 PM EST, Thurs. March 28, 2019

This is a friendly reminder to both you as a reader and to all gaming companies across the world: Black people should not be your go-to diversity-marketing ploy. Please include diversity and inclusion in your original branding, objectives and mission values.
“Tokenism,” according to the Merriam Webster dictionary, is defined as: “The practice of doing something (such as hiring a person who belongs to a minority group) only to prevent criticism and give the appearance that people are being treated fairly.” I’m bringing this word to you for a reason.
Continue reading “COLUMN — “Blacks At Xbox:” Great Community. Not-So-Great Marketing.”